Google Analytics dashboards are terrific resources that bring together a wealth of data and information to help you see the big picture and make improvements in very specific ways. While they may sound overly technical, Google Analytics dashboards are simply groups of widgets you create yourself or import from other sites and then customize or tweak for your own purposes.
For those who are just getting started, I always recommend importing or downloading pre-designed templates that can be adapted to your particular business objectives and goals. Later, with a bit of experience under your belt, you can begin to design and build your own dashboards.
Here are 10 Google Analytics dashboard customizations you can try now. Click on each graphic to be directed to the site where you can find each one:
What it Does: Gives you a glimpse of your overall SEO performance, referral traffic and more. Its metrics include:
What it Does: Measures how well your site’s content is performing and lets you measure content effectiveness by taking a look at:
What it Does: Monitors your brand across social media sites. It includes information on:
What it Does: Helps you track effectiveness of your social media strategy. Metrics and dimensions include:
What it Does: Gives you basic information about your blog. It covers:
What it Does: Lets you determine how to best optimize your site. This dashboard’s widgets cover visitors that are arriving on your site based on:
What it Does: The seven widgets give you an overview of well your AdSense campaigns are performing and describes:
What it Does: Provides easily digestible tablet and mobile commerce data:
What it Does: Gives you visitor data, including the following:
What it Does: Lets you take a quick snapshot of your PPC campaigns’ overall performance by:
Remember, although these dashboards are comprehensive and informative, you’ll probably need to give them your personal touch by tailoring them to your brand’s specific needs. You may need to add different widgets and remove ones that you don’t need.
Your ultimate goal should be to develop your own customized Google Analytics dashboards that reflect your own key performance indicators. As with many things in digital marketing, creating your own dashboards will be a process of trial and error. But once they’re in place, you’ll quickly realize the time spent tweaking and tuning was more than worth the effort.
Do you have your own favorite Google Analytics dashboards? Have you mastered the art of customizing your own dashboards? I’d love to hear about it – why not share your comments below?